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Effective as of June 29, 2018
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FarFaria, owned by Intuary, Inc. (“Intuary”), was created to expand children’s knowledge and imagination through reading. Our mission is to provide you and your family with the best possible story time experience. To do this, we collect certain information about your reading habits and FarFaria usage.
We want you to know that your privacy and the security of your personal data is a high priority to us. Furthermore, we want to ensure that you understand how and why we gather, store, share and use your personal data. We also want to explain the controls and choices you have regarding personal data collection.
In addition to covering the above, this Privacy Policy (“Policy”) also provides you with information on how to contact us should you have any questions or concerns.
This Policy sets out the essential details relating to your personal data relationship with Intuary. The Policy applies to all FarFaria services and any associated services (referred to as the ‘FarFaria Service’).
From time to time, we may develop new or offer additional services. If the introduction of these new or additional services results in any change to the way we collect or process your personal data we will provide you with more information and additional terms or policies. Unless otherwise stated, new or additional services will be subject to this Policy.
The aim of this Policy is to:
We hope this helps you understand our privacy commitments to you. For information on how to contact us with any questions or concerns, please see the ‘How to Contact Us’ Section 14 below. Alternatively, if you do not agree with the content of this Policy, then please remember it is your choice whether you want to use the FarFaria Service.
You may be aware that a European Union law called the General Data Protection Regulation or "GDPR" gives certain rights to individuals in relation to their personal data. As available and except as limited under applicable law, the rights afforded to individuals are:
If we send you electronic marketing messages based on your consent or as otherwise permitted by applicable law, you may, at any time, respectively withdraw such consent or declare your objection (“opt-out”) at no cost. The electronic marketing messages you receive from the FarFaria Service (e.g. those sent via email) also will include an opt-out mechanism within the message itself (e.g. an unsubscribe link in the emails we send to you).
If you would like to exercise any of the rights described above or have any questions about your privacy, your rights, or how to exercise them, please contact our Data Protection Officer by email at privacy@farfaria.com. We will respond to your request within a reasonable period of time upon verification of your identity. If you are unhappy with the way we are using your personal data you can also contact and are free to lodge a complaint with your local Data Protection Authority.
We collect your personal data in the following ways:
We use anonymized and aggregated information for purposes that include testing our IT systems, research, data analysis, creating marketing and promotion models, improving the FarFaria Service, and developing new features and functionality within the FarFaria Service.
We have set out in the tables below the categories of personal data we collect and use about you:
Personal data collected when you sign up for the FarFaria Service| Categories of personal data | Description of category |
|---|---|
| Account Registration Data |
This is the personal data that is provided by you or collected by us This is the personal data that is collected to enable you to sign up for and use the FarFaria Service. This includes your email address, first name, and last name. Some of the personal data we will ask you to provide is required in order to create your account. The exact personal data we will collect depends on the type of FarFaria Service plan you sign up for and whether or not you use a Third Party Service (as defined in the Terms and Conditions of Use, such as the Apple App Store) to sign up and use the FarFaria Service. If you use a Third Party Service to create an account, we will receive personal data via that Third Party Service but only when you have consented to that Third Party Service sharing your personal data with us. |
| Categories of personal data | Description of category |
|---|---|
| FarFaria Service Usage Data |
This is the personal data that is collected about you when you are using the FarFaria Service - this may include:
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| Categories of personal data | Description of category |
|---|---|
| Voluntary Mobile Data |
In addition to the mobile data we collect to provide you with the FarFaria Service (outlined above), you also have the option to give us your consent to collect additional personal data from your mobile device to provide you with features/functionality that will enhance your FarFaria Service experience. We will not access any of the personal data listed below without first obtaining your consent:
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| Payment Data | We may collect such personal data if you purchase any of our Paid Subscriptions or Lifetime Access (as defined in the Terms and Conditions of Use) or make other purchases through the FarFaria Service. The exact personal data collected will vary depending on the payment method (e.g. direct via your mobile phone carrier or by invoice) but will include information such as:
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| Contests, Surveys and Sweepstakes Data |
This personal data is used to allow you to sign up and participate in these types of promotions. The exact personal data collected will vary depending on the promotion. |
| Marketing Data | This personal data is used to enable Intuary and our partners / service providers to send you marketing communications either:
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When you use or interact with the FarFaria Service, we use a variety of technologies to process the personal data we collect about you for various reasons. We have set out in the table below the reasons why we process your personal data, the associated legal bases we rely upon to legally permit us to process your personal data, and the categories of personal data (identified in Section 5 ‘What personal data do we collect from you?’) used for these purposes:
| Description of why the FarFaria Service processes your personal data (‘processing purpose’) | Legal Basis for the processing purpose | Categories of personal data used by the FarFaria Service for the processing purpose |
|---|---|---|
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To provide, personalize, and improve your experience with the FarFaria Service and other services and products provided by Intuary, for example by providing customized, personalized, or localized content, recommendations, features, and advertising on or outside of the FarFaria Service (including for third party products and services). |
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To understand how you access and use the FarFaria Service to ensure technical functionality of the FarFaria Service, develop new products and services, and analyze your use of the FarFaria Service, including your interaction with applications, advertising, products, and services that are made available, linked to, or offered through the FarFaria Service. |
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To communicate with you for FarFaria Service-related purposes. |
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To process payment, to prevent or detect fraud including fraudulent payments and fraudulent use of the FarFaria Service. |
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To communicate with you, either directly or through one of our partners, for:
via emails, notifications, or other messages, consistent with any permissions you may have communicated to us (e.g., through your Account Settings page). |
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If you require further information about the balancing test that Intuary has undertaken to justify its reliance on the legitimate interest legal basis under the GDPR, please see Section 14 ‘How to contact us’ for further details on how to contact us.
We have set out the categories of recipients of the personal data collected or generated through your use of the FarFaria Service.
Personal data you may choose to share
The following personal data will only be shared with the categories of recipients outlined in the table below if:
| Categories of Recipients | Reason for sharing |
|---|---|
Third Party Applications you connect to your FarFaria Account |
If you connect your FarFaria account to a Third Party Application, such as, for example, social media, Intuary may share your Service Usage Data so you can connect to your FarFaria account. |
Learn more about how to manage notifications, your publicly available information, and what you share with others in the ‘Your rights and your preferences: Giving you choice and control’ Section 3 of this Policy.
Information we may share
| Categories of Recipients | Reason for sharing |
|---|---|
Service Providers and Others |
We use technical service providers which may operate the technical infrastructure that we need to provide the FarFaria Service, in particular providers which host, store, manage, and maintain the FarFaria application, its content and the data we process. |
FarFaria Partners |
If you access the FarFaria Service through an offer that you received or purchased from a third party, we share personal data with that third party about your use of the FarFaria Service, such as whether and to what extent you have used the offer, activated a FarFaria account, or actively used the FarFaria Service. |
Academic Researchers |
We may share your personal data for activities such as statistical analysis and academic study but only in a pseudonymised format. |
Other Intuary Products |
We may share your personal data within Intuary to carry out our daily business operations and to enable us to maintain and provide the FarFaria Service to you. |
Law Enforcement and Data Protection Authorities |
We will share your personal data when we in good faith believe it is necessary for us to do so in order to comply with a legal obligation under applicable law, or respond to valid legal process, such as a search warrant, a court order, or a subpoena. We will also share your personal data where we in good faith believe that it is necessary for the purpose of our own, or a third party’s legitimate interest relating to national security, law enforcement, litigation, criminal investigation, protecting the safety of any person, or to prevent death or imminent bodily harm, provided that we deem that such interest is not overridden by your interests or fundamental rights and freedoms requiring the protection of your personal data. |
Purchasers of our business |
We will share your personal data in those cases where we sell or negotiate to sell our business to a buyer or prospective buyer. In this situation, FarFaria will continue to ensure the confidentiality of your personal data and give you notice before your personal data is transferred to the buyer or becomes subject to a different Privacy Policy. |
We keep your personal data only as long as necessary to provide you with the FarFaria Service and for legitimate and essential business purposes, such as maintaining the performance of the FarFaria Service, making data-driven business decisions about new features and offerings, complying with our legal obligations, and resolving disputes.
To make requests, or if you have any other question regarding our privacy practices, please contact us at farfaria@farfaria.com from the email address associated with the FarFaria account. Note that including the email address in the body of a request sent from a different email address does not suffice for these purposes.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may reject requests that are unreasonable or not required by law, including those that would be extremely impractical, could require disproportionate technical effort, or could expose us to operational risks such as fraud. We may retain information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes and to fulfill the purposes described in this Privacy Statement. We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required.
We may also reject requests where there is an ongoing subscription or an unresolved issue relating to your account, such as an outstanding credit on your account or an unresolved claim or dispute. We will retain the necessary personal data until the issue is resolved.
Once your account has been deleted, we will be unable to provide any refunds nor can we investigate any questions about past charges.
If you are a current member and wish to have your FarFaria account deleted, you must first cancel your account by following the instructions here: https://help.farfaria.com/category/137-cancel-your-subscription. Please also note the following:
Intuary shares your personal data globally in order to carry out the activities specified in this Policy. Intuary may also subcontract processing to, or share your personal data with, third parties located in countries other than your home country. Your personal data, therefore, may be subject to privacy laws that are different from those in your country of residence.
Personal data collected within the European Union and Switzerland may, for example, be transferred to and processed by third parties located in a country outside of the European Union and Switzerland. In such instances Intuary shall ensure that the transfer of your personal data is carried out in accordance with applicable privacy laws and, in particular, that appropriate contractual, technical, and organizational measures are in place such as the Standard Contractual Clauses approved by the EU Commission.
For further details of the security measures we use to protect your personal data, please see the ‘Keeping your data safe’ Section 11 of this Policy.
We may display advertisements from third parties and other content that links to third-party websites. We cannot control or be held responsible for third parties’ privacy practices and content. If you click on a third-party advertisement or link, please understand that you are leaving the FarFaria Service and any personal data you provide will not be covered by this Policy. Please read their privacy policies to find out how they collect and process your personal data.
We are committed to protecting our users’ personal data. We implement appropriate technical and organizational measures to help protect the security of your personal data; however, please note that no system is ever completely secure. We have implemented various policies including pseudonymisation, encryption, access, and retention policies to guard against unauthorized access and unnecessary retention of personal data in our systems.
Your password protects your user account, so we encourage you to use a unique and strong password, and to limit access to your computer, device, and browser.
The FarFaria Service is directed to children under the age of 13 years. Intuary makes every effort to ensure that the FarFaria Service and other services and products provided by Intuary, comply with the Children's Online Privacy Protection Act (COPPA).
We do not knowingly collect personal data from children under 13 years or under the applicable age limit (the “Age Limit”). If you are under the Age Limit, please use the FarFaria Service under the supervision of your parent or legal guardian, but do not provide any personal data to us.
If you are a parent or guardian of a child under the Age Limit and become aware that your child has provided personal data to Intuary, please contact us by sending an email to privacy@farfaria.com, and you may request exercise of your applicable rights detailed in the ‘Your rights and your preferences: Giving you choice and control’ Section 3 of this Policy.
If we learn that we have collected the personal data of a child under the age of 13 years, we will take reasonable steps to delete the personal data. This may require us to delete the FarFaria account for that child.
We may occasionally make changes to this Policy.
When we make material changes to this Policy, we’ll provide you with prominent notice as appropriate under the circumstances, e.g., by displaying a prominent notice within the FarFaria Service or by sending you an email. We may notify you in advance.
Please, therefore, make sure you read any such notice carefully.
Thank you for reading our Privacy Policy. If you have any questions about this Policy, please contact our Data Protection Officer by sending an email to privacy@farfaria.com or by writing to us at the following address:
Intuary, Inc.
5696 Diamond Heights Blvd, San Francisco, CA 94131
USA
We hope you enjoy FarFaria!
© Intuary, Inc.